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About byLindgren

#byLindgren #allweather #allwear #allday


We dress children practically perfect in
quality outerwear that is timeless but innovative,
functional but fashionable with differentiated
details for all ages and genders.

Because style is a matter of personality.
And personality matters! 






byLIndgren in numbers

1 Story
2 Sisters

2 Collections launched
30+ Retailers in DK
7 Cuntries
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2,500 ideas

OUR STORY
Sisters, Moms, Creators and Entrepreneurs 

We are Anne & Katrine Lindgren

In the summer 2015 we founded byLindgren. The beginning of a turbulent, wild and fun entrepreneurial adventure.

We have previously, like so many other mums, bought thermo- and rainwear as a practical must-have in our children's wardrobe. Meanwhile, we were wondering why you had to choose either the practical or the nice and neat? The functional or the fine? Because that answer might be given: You should definitely not!

That idea of turning a compromise into "a both-and" was the focal point for byLindgren; simplify the children's wardrobe by making practical outerwear both fashionable and functionable at the same time.
We believe that children´s natural movements and outdoor play should not be limited by being dressed nicely. Outerwear should in our opinion be multifunctional, i.e. suitable for everyday, worn for every occasion by everyone in nearly all weather.
Why have several jackets when you can have all-in-one?

Anchored in the strong Nordic design tradition, and with love for timeless and simple cuts, we have designed a new collection of thermo wear, rain wear and accessories for children. The colors are subdued and tone-in-tone that ensure the balanced and colour-coordinated look, which we love. Our design is differentiated between girls and boys and targeted individual ages and personalities with styles, cut and details emphasising either the chic and elegant look, the cool and classic look or ... well, your look!

In order to ensure and document that high quality standards are met, our outerwear is tested by Technological Institute in Denmark. We care about quality, durability and human and ecological safety, and have a range of Oeko-Tex certified fabrics in our collection and an ecological water-repellent impregnation based on a flour free recipe.

BRAND MANTRA

#SIMPLICITY

What we love is simplicity; Current apparel that goes for all colours, styles and tempers. A minimalistic and classical wardrobe in subdued and continuous tones that matches everything, everyone – everyday.

#UNIQUENESS

We believe that all children should not be dressed the same way. Style is a matter of personality. And gender. And age. Therefore, our collection is differentiated between ages and genders as a response to boring unisex styles and identical jackets for all age. 

Find your own and unique byLindgren style!

#EVERYDAY APPARAL

Our outerwear is multifunctional and much more than a practical must-have in every child’s wardrobe. It is basically one jacket to all occasions for everyday use as well as clothes for best. It is fashionable and functional too.

OUR TEAM

The people that

made us possible

Anne Lindgren

Co-Founder of byLindgren

Elder sister, aged 37. Mom to Mathilde (12) and Mikkel (8) and educated nurse. Caring, creative and a judge of character.
Main responsible for Sales and Lead Designer in byLindgren.

Katrine Lindgren

Co-Founder of byLindgren

Little sister, aged 31. Mom to Agnes (5) and Emil (4). Educated cand. Oecon. Number cruncher, strategisk and full of ideas.
Main responsible for SoMe, Online Sales and Finance in byLindgren.